About Epic Good

Epic Good partners with like-minded organisations to support improved health outcomes for all Australians.

Epic Good brings together the portfolio of philanthropic activities that the Epic Pharmacy Group, Stuart Giles, Cathie Reid and their children are involved with.

One of the benefits of success in business is that it provides an ability to support other organisations who are focused on improving the world and societies that we live in. Philanthropy is something that we are very passionate about and feel a real sense of obligation to pay that success forward into a range of activities and causes, all of which have hit a chord to engage us in some way.
"Without the support from the Epic Good Foundation, Indigistream could not have produced its web series “Which Way The Fish” and the follow-up series 'Which Way Your Health'. Both series' had a focus on Aboriginal and Torres Strait Islander Health and the Foundation’s support assisted with all aspects of production to highlight the great work done in Aboriginal communities in the health sector. Indigistream cannot thank Epic Good enough for believing in a project that was five years in the making, and we hope to continue future projects with the Epic Good Foundation."
Donald Johannessen

Our partnership with Stuart, Cathie and the Epic Good Foundation is something we are extremely proud of at the Hawthorn Football Club. The partnership demonstrates the power of harnessing the vehicle of sport in helping close the gap in Indigenous communities. 

Our five-year partnership has allowed us to work together to help generate greater health, education and employment opportunities for Indigenous Australians, thanks to incredibly rewarding programs. The opportunity to make a difference together is something we’re really proud of at Hawthorn, and we look forward to continuing to create national change that is Epic Good!

Justin Reeves, CEO Hawthorn Football Club
The Indigenous Literacy Foundation is extremely proud to work with and be strongly supported by the Epic Good Foundation to address literacy levels in remote Indigenous communities. In the past three years this partnership has seen the development of a number of incredibly exciting and inspiring literacy based projects which highlight the talent of young Indigenous students from remote regions across Australia.   The Epic Good Foundation has been instrumental in initiating and introducing a series of collaborative partnerships, raising critically needed funds to support writing projects and which have included organisations as diverse as Sydney Writers Festival, Hawthorn Football Club and the Clontarf Foundation.
Karen Williams, Executive Director, Indigenous Literacy Foundation
"As a start-up charitable program, TRACTION is delighted to have had the support of the Epic Good Foundation since the program kicked off in 2015. Since then over 476 young people in need have graduated TRACTION programs. Epic Good has contributed funds towards the purchase of tooling and equipment to establish workshops that expand our reach. It has also supported the delivery of TRACTION school holiday Bike Build programs which provide the chance for a broader range of participants to develop practical vocational and social skills and the confidence to build their own futures. Partnering with Epic Good, we’ve been able to make a greater impact empowering more young people in need."
Sandy Murdoch – Founder, Traction

“The Puuya Foundation has greatly appreciated the support provided by the Epic Good Foundation. This support has allowed us to continue our good governance and work in the Lockhart River Aboriginal Community.”

The Puuya Foundation

Our Philosophy

Epic Good is about supporting greater health outcomes for all Australians with a particular goal of seeing a balance of gender equity and assisting in Closing the Gap in Indigenous health. The range of organisations Epic Good supports is diverse, but the common thread linking them is each has been able to engage us in a way that sees us want to add value above and beyond just writing a cheque. Successful entrepreneurship requires so much more than just a desire to make money, it takes passion and a strong sense of purpose, and we view our philanthropic activities as requiring a similar commitment and focus.

Our Team

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Cathie Reid

Cathie is the Managing Partner of the Epic Pharmacy and Digital Advisor to the Icon Group.  She and Stuart co-founded the  Epic Good Foundation  in 2015 to bring together the philanthropic activities that they, their children and the pharmacies were involved in. Cathie has been recipient of several industry awards and honours including: induction into the Australian Businesswomen’s Hall of Fame in 2015, named one of the Top 100 Women of Influence by the Australian Financial Review in 2013, winner of the National Telstra Business Women’s Award in 2011, and recognised by Monash University with a Distinguished Alumni Award for Professional Achievement in 2012.
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Stuart Giles

Stuart was the driving force behind the establishment of Icon Group and plays an active role as Chairman of the Board, with a strong focus on driving international growth in recent years. Stuart is passionate about contributing to the community and takes a leading role in our flagship partnership to assist in the delivery of the Hawthorn Football Club Indigenous Program. He uses his World Major Marathon running to work with and inspire Indigenous runners of all abilities through the Indigenous Marathon Project and is delighted each year to work with his son Samuel on all aspects of the Giles Foster Scholarship.
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Heather Watson

Heather is a Non-Executive Director and specialist charity lawyer with broad experience across government and non-profit sectors. Her legal and governance experience includes industry sectors in aged care, health and community services, affordable housing, Indigenous communities and philanthropy. Heather serves on multiple governing boards related to the Uniting Church’s health and community services including as the current Chair of Uniting NSW.ACT, and director of Uniting VicTas Ltd and Australian Regional and Remote Community Services Ltd.  She is a former Chair of UnitingCare Qld.  Her current directorships include Queensland Rail, Children’s Health Queensland and National Affordable Housing Consortium. She is a member of the Advisory Board to the Australian Charity and Not for Profits Commission.
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Andrew Reid

Board Member
Andrew is the CEO of Icon Group’s pharmacy services, showing leadership in delivering improved patient and customer experiences. He is a Chartered Accountant and holds a Bachelor of Business from Monash University. Positioning for growth inside and outside of the pharmacy sector has been the hallmark of Andrew’s career, added to strong business and financial knowledge and experience he brings  to the Board.
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Anita Heiss

Inaugural Foundation Manager
Epic Good was fortunate enough to secure the services of Dr Anita Heiss as the inaugural Foundation Manager.  Anita is the author of 17 books covering a range of genres including non-fiction, historical fiction and children’s fiction. She is a Lifetime Ambassador of the Indigenous Literacy Foundation and an Ambassador of Worawa Aboriginal College. A proud member of the Wiradjuri nation of central NSW, Anita was a finalist in the 2012 Human Rights Awards and the 2013 Australian of the Year Awards. She is a Board Member of the State Library of Queensland, and played a vital role in establishing both the initial partnerships and the operations of the Foundation.  Anita concluded her formal role with Epic Good in December 2018, but remains a great friend and supporter of the Foundation's partners and activities.